Yumme Club: Sweet Cat Type
UX • ILLUSTRATION • PRODUCT
Emotional design backed by strategy.
16 illustrated characters
14 questions
0 email gates
Built in Framer
Solo Designer, Illustrator & Product Lead
Genhouse Project
CASE STUDY • REAL-WORLD SAAS
Research that
changed the product
before it was built.
30 surveys
5 interviews
1 full pivot
Research • Strategy
UX Lead
Luma
CASE STUDY • SOCIAL IMPACT
Practice that builds
independence
before the form is real.
7 research themes
Inclusive design
0 real data entered
End-to-end Solo UX/UI Designer
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